Do Art Students Need Their Own Websites?
Nov 29, 2016
Art Students absolutely need to have their own personal online presence! A website where you can display a digital portfolio of your original artwork. The showcasing of your work is important for a number of reasons. Colleges do online searches of potential student applicants and having an established professional quality website will make you stand out from the crowd and look like a professional.
Theoretically, thousands of people will be exposed to you and your work if you put it online and promote it properly through social media. Your artwork can be shared, liked, tweeted or pinned and this is an amazing way to level the playing field and help get your foot in the door to galleries and into private collections.
Social media sites should be a featured part on your website. You should have separate art sites, aside from your personal pages, on the major social media sites including Facebook, Instagram, Twitter and Pinterest. They should compliment, be an extension of your art website.
This is how to build your personal ‘brand’. Think twice about the ‘message’ you are sending the world about who you are, what your personal vision and point of view are and how you would like your work, and yourself viewed. Your art website and social media art accounts are for the public to view and read, this is often not the case with teenagers private FB, Twitter and Instagram posts…Keep the personal and the professional accounts separate!
It is a good idea to purchase your name as a domain name. Definitely try to use the .com as your primary extension, you can expand to use others, but the primary domain should be a .com. Your work will grow and mature through the years and you will want to convey a professional presence that you will be proud of in years to come. It takes a lot of time and effort to build your brand and you want to begin as professional as possible from the start.
DIGITAL ARTWORK IMAGES
Your digital photography and photo editing skills need to be of the highest level. The quality of your online images is a key element to how professional you look and whether someone is going to click off your site after one second or stay around a while and look. Imagine how you would perceive someone if their art images were blurry, or not lit correctly, or not cropped well? It would not be a good first impression to send someone. As they say, you only get one chance to make a good first impression!
HOW TO GET STARTED
- Purchase your domain name, your art business name. I personally use www.godaddy.com
- Set up your email account to be able to send and receive emails at your domain name.
- Take digital photos of your artwork. Crop it and color correct it in a program such as Photoshop.
- Use a website template maker to begin to create your website. Decide on fonts, color scheme that relate to your overall artistic vibe.
- Upload your digital art photos.
- Set up separate social media accounts with your art business name. Begin to promote your artwork on each, Facebook, Instagram, Twitter and Pinterest. Use hashtags that relate to your art and you as an artist.
- Create a BLOG. Write about your art, what inspires you, show behind the scenes images/videos of you working, etc. People are fascinated with creatives.
Keep working on your art! Your work will progress as you continue to grow and develop as an artist. An art website, and all the related social media accounts are all continually changing and growing along with you as an artist. Keep creating and enjoy yourself in the process.
You never know where your art will take you!